First things first—praise due to mother nature, the equitable design originator, Dr. Robin Wall Kimmerer, the Traditional Ecological Knowledge wisdom sharer, the Daoist concept of Wu Wei (Lao Tzu). Note: I'm no Daoist teacher—I'm a grateful student who realized this ancient framework perfectly describes the biomimicry and natural cycles-based business and marketing work I've been building for 15 years.
I get it: the world's on fire, our futures are uncertain, and it can feel hard to conjure hope in this moment.
Still, over 15 years at the intersection of equitable business-building, here's what I've seen: it's JUST as possible to create a thriving, financially stable, mutually-flourishing business as it is a burnt-out, extractive one.
In fact, research shows values-driven businesses outperform conventional models at nearly every turn—and prove to be even more resilient during economic downturns.
So, what's holding us back from building businesses that heal rather than harm, reciprocate rather than extract, and collectively repattern us into a more equitable economy?
Systemic inequities (obviously), cultural norms, and, well… Ourselves.
Any of this sound familiar?
-
Struggling to charge what you need for your business to be sustainable?
-
Shouldering the burden for your clients at risk of your own depletion?
-
Stuck in perfectionism, never feeling ready to "put yourself out there"?
-
Tempted by "6 figures in 6 weeks" promises, but overwhelmed, misaligned, and back at square one after every program?
-
Experience sporadic wins, but your bills come every month?
-
Journal overflowing with ideas, but overwhelmed at the thought of making them real?
-
Confused about pricing and terrified of seeming "sales-y"?
-
Kind of hate social media but feel like you should be using it?
All business, marketing, and money block problems.
Good news: all solvable.
WITHOUT:
🙅♀️ Giving up your values or only working with rich people
🤮 Contorting into a cringey sales machine
🤖 Becoming a marketing robot and losing your essence
🥵 Burning out on 40-60 hour weeks
Introducing:
The Moss Method Masterclass:
2026 Wu Wei Inspired Edition
GET THE REPLAY ON DEMAND
Learn the ancient art of building a financially secure, life-affirming business amidst systemic chaos—without burning out or selling your soul.
GET THE MASTERCLASS NOW
Fill out the brief form below to get the goods 👇
What You'll Learn:
🧐 The Truth Behind "6 Figures in 6 Weeks"
Why those dramatic screenshots are setting you up for failure, what the actual data says about small business growth, and the 3 biggest mistakes purpose-driven entrepreneurs make that keep them stuck.
☯️ The Wu Wei Inspired Approach to Easeful, Aligned Business
How to exit the highway of pressurized success and work WITH your natural rhythms instead of against them. Why Old Money extractivism leads to burnout while New Money mutual flourishing leads to sustainable income—and how to actually make this your reality.
🧬 The Framework I Use to Help Clients Build Profitable, Values-Aligned Businesses
The exact sequence that's helped dozens go from scattered and stuck to confident and sustainable—without compromising their values or burning out. (You'll learn the framework, plus how to apply it to YOUR unique genius and circumstances.)
💰 How to Make Your Business Feel "Real"
Why you're not charging (even though people want to pay you), the exact mindset shift that creates confident, sustainable income, and how to price your work so it feels peaceful, profitable, AND accessible.
🪞 What's Actually Possible for You
Real stories of people who've gone from $0 to sustainable 6 figures over YEARS (not weeks). Why the slow climb IS the transformation, and how to build financial sovereignty while actually living your life.
This is For You If You Want To:
💰 Make your business feel REAL––actually feel confident charging real money to real customers
💰 Allow your passion or soul's purpose to become your full time gig
💰 Reconcile your relationship with capitalism so making money doesn't feel like betraying yourself, values, or community
🌐 Learn actual marketing techniques (not just "manifest it")
🕊️ Earn more while working less
🧬 Heal your relationship with money so your self-sabatoging patterns can be gone
🧐 Get clarity on your niche, offerings, and pricing
🌟 Finally overcome your fear of being visible
Who I am, & Why I'm Being Radically Honest 👋
I'm Eden—holistic business coach, Certified Trauma of Money facilitator, former nonprofit worker. For 12 years, I've helped purpose-driven people build sustainable six-figure businesses without burnout or compromise. I run my own in 20 hours a week while raising a kid.
I could give you the polished, marketing-y pitch. But half-truths are exhausting. My mission isn't just to fill New Money Social Club—it's to get people doing healing, creative, regenerative work on the path to doing it profitably and sustainably, ASAP.
Truth is, it's no fun being out here with this dreamy life if my people aren't here too!
Here's what I know: It's JUST AS POSSIBLE to build a business rooted in mutual flourishing as it is in extractivism. When we're well-resourced, we become sanctuaries amidst a crumbling system—creating the flourishing micro-economies that usher in the more regenerative world begging to be born.
In New Money Social Club, this is what we DO. Welcome.
